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Articles from the 'Understanding Risk Part 1' series


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  • Understanding risk – Part 3

    Jennifer Williams, President J. Williams Personal Financial Planning|Jun 24, 2017

    Understanding your own tolerance for risk The concept of risk tolerance is twofold. First, it refers to your personal desire to assume risk and your comfort level with doing so. This assumes that risk is relative to your own personality and feelings about taking chances. If you find that you can’t sleep at night because you’re worrying about your investments, you may have assumed too much risk. Second, your risk tolerance is affected by your financial ability to cope with the possibility of loss...

  • Understanding risk – Part 2

    Jennifer Williams, President J. Williams Personal Financial Planning|Jun 10, 2017

    Other types of risk Here are a few of the many different types of risk: • Market risk: This refers to the possibility that an investment will lose value because of a general decline in financial markets, due to one or more economic, political, or other factors. • Inflation risk: Sometimes known as purchasing power risk, this refers to the possibility that prices will rise in the economy as a whole, so your ability to purchase goods and services would decline. For instance, your investment mig...

  • Understanding risk – Part 1

    Jennifer Williams, President J. Williams Personal Financial Planning|May 27, 2017

    Few terms in personal finance are as important, or used as frequently, as “risk.” Nevertheless, few terms are as imprecisely defined. Generally, when financial advisors or the media talk about investment risk, their focus is on the historical price volatility of the asset or investment under discussion. Advisors label as aggressive or risky an investment that has been prone to wild price gyrations in the past. The presumed uncertainty and unpredictability of this investment’s future perfo...