Hall Ambulance wins gold at the 45th Annual Telly Awards

Hall Ambulance announced that its commercial for the Hall EMT Academy titled, "Don't Just Watch the Action," won gold in the category of Recruitment - Online during the 45th Annual Telly Awards.

The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks and production companies. According to the organization, this was a record-breaking year, with over 13,000 entries from across the globe being submitted by top video and content producers. Additional winners this year include Adobe, Calvin Klein, ESPN, NASA and the LA Clippers (NBA).

"The caliber of work this season truly has reflected the theme of going beyond the frame. Our industry is experimenting with new technologies like never before," said Telly Awards Managing Director, Amanda Needham. "The Telly Awards is uniquely positioned to meet the industry where it's actually making work, be that on television or TikTok."

Those involved in the production were surprised to hear they had won a Telly Award.

"We are ecstatic to have had our work judged by industry leaders and to know that we used local talent to create a recruitment spot worthy of receiving an international Telly Award," said Mark Corum, director of media services for Hall Ambulance.

Corum wrote the script and served as producer, working with cinematographer Keaton Punch to bring his creative vision to reality. Amy Hall, a well-known audiobook narrator and daughter of the Halls, provided the voiceover. VP of Operations Myron Smith served as the talent and location scout, selecting actual Hall Ambulance employees to appear in the video, including the star, Vladimir Dragosavlevich, a real-life paramedic. The opening scene was filmed at the historic Fox Theater, and Smith worked with longtime vendor Dick Shepherd of H&S Bodyworks and Towing to stage the car crash scene.

The concept for the commercial follows the lead actor's transmogrification from casual onlooker to becoming a Hall EMT Academy recruit and then a Hall EMT. The :30 spot opens with him watching an action movie when he is magically transformed into the scene of a car crash. He appears stunned as Paramedic Kevin Newsome dashes past him toward the patient and his EMT partner.

Inspired, we see our star in the next scene as a recruit listening to a lecture and then going through hands-on patient care scenarios at the Harvey L. Hall EMS Academy.

In the final scene, we see that our star has graduated from the training and is starting his EMS career with Hall Ambulance as an emergency medical technician.

Since last October, the spot has aired in local movie theaters and appeared online as part of the Hall EMT Academy's marketing campaigns on Facebook, Instagram and Google Ads. The commercial has generated a lot of interest on YouTube, receiving over 431,000 views in seven months.

Winners were chosen by The Telly Awards Judging Council which includes Nathalie Van Sasse Van Ysselt, VP of Design and Creative Services, MSG Sphere Studios; Barry Christie, Global Creative Lead, Meta Creative Shop; Farihah Zaman, Director, member of Brown Girl Doc Mafia; Aiden Darné, VP, Global Studio Lead Shutterstock; Malinda Wink, Executive Director Minderoo Pictures.

The commercial can be viewed at http://www.tellyawards.com/winners/2024/online/-recruitment/.

The full list of the 45th Annual Telly Awards winners can be found at http://www.tellyawards.com/winners/.